CleverTap - Customer Engagement Platform

CleverTap

Drive Engagement, Retention, and Growth with Customer Engagement Platform

What is CleverTap
CleverTap is an AI customer engagement platform that helps brands keep their best customers with personalized marketing. It focuses on mobile marketing automation that allows businesses to understand user behavior, create customized engagement strategies, and send personalized messages across multiple channels.

CleverTap boosts user engagement with behavioral targeting, cross-channel marketing, and predictive analytics. The platform is trusted by over 2,000 brands and offers tools for app engagement, customer segmentation, and automated customer journeys.

How to Use CleverTap?

Using CleverTap is very simple. Here are the steps to use the customer engagement platform:

  • Sign Up and Onboard: Create an account on the CleverTap website and follow the steps to integrate your app or website.

  • Collect Customer Data: The customer engagement platform uses real-time analytics to track user interactions and gather insights.

  • Create Campaigns: You can set up targeted campaigns with push notifications, in-app messages, email marketing automation, SMS marketing, and web notifications.

  • Automate Journeys: The platform design automated customer journeys to keep leads engaged throughout their lifecycle.

  • Monitor Performance: CleverTap uses marketing analytics to track campaign success, conduct A/B testing for marketing, and improve strategies.

Technical Highlights

  • AI-Driven Insights: The CleverTap platform uses AI marketing to gain real-time customer insights, predict user behavior, and automate engagement.

  • Omnichannel Marketing: The customer engagement platform easily connects with customers through multiple channels like mobile, web, SMS, and email.

  • User Journey Optimization: CleverTap creates dynamic user journeys that adjust based on real-time data for better customer experience.

  • Cross-Channel Personalization: Send consistent messages through cross-channel marketing by integrating data from different sources.

  • Advanced Data Platform: The Customer Data Platform (CDP) centralizes user data for accurate behavioral targeting and segmentation.
Features
  • Advanced Segmentation: CleverTap’s advanced segmentation feature creates targeted groups based on demographics, behavior, lifecycle stage, and custom events.

  • Personalized Marketing: The marketing automation platform customizes experiences at every user journey stage to boost engagement and conversions.

  • Real-Time Analytics: CleverTap’s AI lets you track campaign performance and customer behavior with detailed dashboards.

  • Automated Customer Journeys: Design and automate journeys based on triggers and user behavior for smooth, personalized interactions.

  • A/B Testing: The marketing automation platform helps you experiment with different campaign versions to find the most effective strategies for engaging customers.

Benefits
  • Improved Customer Retention: CleverTap helps businesses build stronger customer relationships through personalized experiences, boosting retention.

  • Enhanced User Engagement: Features like push notifications and in-app messaging keep users actively connected with the app.

  • Improved Marketing ROI: By sending the right message to the right audience at the right time, CleverTap maximizes marketing efficiency and conversion rates.

  • Data-Driven Decisions: CleverTap’s analytics tools offer valuable insights, helping businesses make smarter marketing choices.

  • Scalable Growth: The customer engagement platform’s flexibility and pricing make it easy to scale engagement efforts as the customer base expands.

CleverTap is a customer engagement platform that helps businesses build lasting relationships with their customers. It combines data and AI-driven features to understand and connect with users across different channels. With tools for personalized marketing, targeting, and real-time analytics, CleverTap helps brands boost customer value and grow. If you want to improve engagement, retention, and marketing results, CleverTap is a great choice.
Pricing
CleverTap's pricing for the Essentials plan starts at $75 per month for up to 5,000 monthly active users (MAU). This plan can scale up to 100,000 MAU, and user history is retained for one year. Billing is determined by the higher of the Monthly Billable Users, which is derived from the Monthly Active Users and the processed Data Points. To get a detailed quote tailored to your specific needs, it's best to contact the CleverTap team.

Has Free Trial (30 days)

Starts from : $75 per month

The latest revision of this document was made on 19 May, 2025.

Categories
Marketing Automation Email Analytics Email Automation Marketing Assistant Marketing Mobile Apps Web Apps Productivity Software Customer Engagement Automation Real-time Processing Customer Relationship Management (CRM)
Tags
real-time notifications email management email scheduling customer engagement marketing automation ai assistant marketing analytics

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